Learn How To Better Leverage LinkedIn

How do you stay organized and manage your business relationships?

LinkedIn-TipsMy firm uses Rocket Matter, legal billing and law practice software, for case management, time and billing, and contact management. LinkedIn has also been an accessory in building and managing business connections. Rocket Matter’s Community Manager, Tim Baran, put together a nice piece with ten tips on how to better use LinkedIn, which are listed below.

  1. Use a LinkedIn Email Signature – Include a link to your LinkedIn profile in your email signature or create unique HTML version here. (Login to your LInkedIn account first.)
  2. Website integration – Use LinkedIn plugins on the “About” page on your website or blog.
  3. Be creative with your headlines – Use your alloted 120 characters creatively. Check out these tips on How To Make Your LinkedIn Headline Stand Out.
  4. Have a clear, professional photo – LinkedIn is not a dating site. Use an appropriate photo. It’s the first thing people see. No selfies or poorly lit photo or screen grabs. Here’s what not to do when choosing a profile pic.
  5. Add groups to your profile – Don’t just add past jobs. Include groups like charities, associations, local businesses, anything you’ve been involved in.
  6. Join groups – Join as many as you like, but focus on 3-5 key groups where your clients or potential employers hang out. Add value: be an expert and respond quickly. But don’t sell.
  7. Don’t waste your “Summary” – The “Summary” section of your profile is not for creating more lists. Talk about why you do what you do. Tell a story.
  8. Play around with the default view – Drag your summary and sections around in your LinkedIn profile to create better flow.
  9. Content and traffic – Post your best, relevant, articles in the group discussions to make a point or further one. You’ll discover that LinkedIn can become one of the top traffic referral sources to your website. Don’t spam or you’ll be rightfully blocked. If you have a particularly useful article to share, ask your colleagues to share it. Enough shares will get your article into the “Trending in Your Network” feature.
  10. Use advertisements – if you offer a service or product, use ads. Set up campaigns targeted towards niche markets. Granular targeting extends to companies, groups, even titles. LinkedIn ads are cheap, uniquely targeted, and effective compared to other platforms

I hope you find these tips helpful in leveraging LinkedIn. Reach out and connect with me.

About Chris McGrath

I'm a Carmel, Indiana business attorney providing business counsel, commercial litigation and mediation services based on over 20 years of experience. My firm is founded on a principle of supporting others' advancement and achievement, and my core values are service, passion, faith & loyalty.Chris McGrath's Google+ Profile